Brand Identity & Web Design

Black shirt with white Twitter logo and text, with black and white Nike logo overlaid.

The HEYjoy logo was created to reflect the organisation’s mission of introducing the next generation to Jesus and inspiring wholehearted faith. By combining playful, youthful typography with a clean, structured typeface, the identity balances energy and approachability with clarity and longevity. This blend creates a modern yet timeless logo that resonates with young people while remaining grounded and trustworthy.

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Colour Palette

Brochure Examples

A woman with light skin, wearing a black shirt, standing in front of a dark wooden wall, smiling. Text overlay says 'Grace Founder'.
A woman with light skin, wearing a black shirt, standing in front of a dark wooden wall, smiling. Text overlay says 'Grace Founder'.
Black and white photo of a woman, a man, and two young children walking along a pathway next to a building and a stone wall, with the woman holding the hand of a little girl and the man holding the hand of a toddler.
An informational webpage about various faith-based programs and events, featuring sections titled 'The Corner,' 'The Community,' 'The Collective,' and an image carousel with photos of young people at worship and church events.
A letter written to Lions about the launch of a program called HEYjoy in 2026, including goals such as training evangelists, hosting events, and spreading the gospel, with a quote about evangelism putting God on display.

Ministry Streams Branding

Text reading 'The Catcher' in a stylized, outlined font.
Text that says 'THE COMPLETION' with a stylized font on a black background.
Text reading 'THE GLOW' in stylized font with a black outline on a white background.